It was the last week of June. The company was ready to launch. Everything was in place – the philosophy, the plan, the paperwork. Just one detail amiss: a name.
I gave myself until the first week of July to find a suitable moniker. On the first of July, a white cat appeared in my backyard. For three days I looked out my window to find the cat gazing up at me from the grass. On the fourth day, I found it circling the pond near the back fence. Deciding that there had to be some meaning to the cat’s presence, I looked it in the eye and asked, “White cat, what do you have to tell me?” That night, before I fell asleep, a word burbled up: Blurb.
The next day I looked up the definition of the word in various sources.
The Canadian Oxford Dictionary description:
blurb n. a promotional (usually complimentary) description, esp. printed on a book’s jacket by its publisher. v.intr. & tr. print or utter a blurb.
This Wikipedia explanation was the clincher:
A blurb is a short summary or promotional piece accompanying a creative work. The word originated in the 1906 book by humorist Gelett Burgess, Are You A Bromide? On the dust jacket, under her picture, a young lady, Miss Belinda Blurb, offered elaborate compliments on the contents of the book. Above her read "YES, this is a 'BLURB'!"
What is the name of the next book Mr. Burgess wrote in 1907? The White Cat
Creative connections are all around us. Blurb can help you find them.